How do you boost sales in supermarkets with price tags and point-of-sale displays when foot traffic is high?

For all supermarkets, some periods are busier than others. Whether it's the end-of-year holidays or special offers, this is the ideal time to maximize sales of the items you're hoping to sell.

If the chances of selling out are greater at these times, so are all other retailers, so don't fall behind by waiting too long to make the necessary changes.

To help you fine-tune your sales area and provide you with promotional strategies that will help you make the most of a busy season, we are presenting a few proven techniques for using price tags and point-of-sale displays.

Why are vegetables the first thing you see when you enter a supermarket? You may never have noticed this trend, but it's actually a common sales strategy in most supermarkets. In fact, when fresh produce is prominently displayed near the main entrance, sales increase dramatically.

In fact, there's nothing quite like vegetables to reporting freshness and seasonality. As well as using natural, bright colors to set the tone and put customers in a positive mood with price tags and complementary POS, vegetables also bring the season to the fore, influencing the way people make immediate purchasing decisions when browsing a store's shelves.

In-depth reflection on how toattract customers' attention with attractive price tags and point-of-sale displayscombined with a store layout and seasonal considerationswill play a crucial role in improving customer flow and boosting sales during key periods.

To encourage customers to explore your store and increase the temptation of your price tags and point-of-sale displays, place essential items at the bottom. Whether meat, fish, eggs, milk or other basic products, turn a quick visit into a unique experience by circulating customers through other departments to reach these popular items.

If your customers get to the product they're looking for too quickly, they may go straight to the checkout without taking the time to look at your other products. As the aim of many regular supermarket customers is to quickly buy meat or fish for the evening meal, these products should always be placed at the back. Other types of store can adapt this principle to their most popular items.

To maximize the potential of this strategy, be sure todisplay attractive price tags and point-of-sale displays along the route to attract your customers' attention with carefully adapted catchphrases and attractive color combinations.

It can also be a good idea to create POS displays or flyers for each specific season or sales period. For example, to advertise at the entrance to your store: "Discounts on meat and fish for a limited time" is an effective advert for encourage new customers to visit youby submitting them to your store's promotional strategy.

Finally, create even more synergy between your presentation and your customers by placing complementary vegetables and side dishes alongside your main items, to drive up sales.

Creating a template that uses an effective sequence of key messages with your price tags and POS materials can dramatically increase purchases of specific items. Many supermarkets simply display the product name and price on their price tags and POS materials, missing an important opportunity to increase the attractiveness of their items.

To maximize it, think about what can differentiate your items from those of competing stores. As well as being able to claim that you're the only supplier or seller of a particular product with the much-envied message: "Only available here!", there are many other factors you can highlight to show customers that your store offers better products than the others.

An efficient way to sequence your price tags and point-of-sale displays:

• An effective catchphrase or selling point
• Product name
• The price

It has been proven that modifying price tags and point-of-sale displays in this way can increase customer purchases by 20 %.

The stock of a supermarket or grocery store is made up of various items that have just arrived or have been prepared with fresh ingredients on the same day. Whether it's fresh fish, meat or items from your delicatessen department, all these products have an added appeal for customers.

This may be an everyday reality for a store, but it's not the only one. highlighting specific advantages considerably enhances product appeal for customers. For example, a POP display with the message "Freshly delivered today" can have a major impact on a customer's buying behavior.

The fresh, new look of a product can be enough to encourage a customer to say to themselves, "It's now or never!" Subconsciously, this encourages them to buy the item. This is particularly true of perishables and products like meat and fish, which need to be eaten fresh. If you're trying to recommend salmon, for example, some expressions such as "Today only" or "Freshly shipped from (insert location)" will highlight an additional benefit for customers.

You could also try pointing out that salmon is "Rich in omega-3" and "Excellent with roasted vegetables". This can be an additional argument for the customer, who will say to himself, "Why don't I make a grilled salmon tonight?" By highlighting the attractiveness of a product and By taking advantage of the customer's point of view when designing your price tags and point-of-sale displays, you can considerably increase your chances of selling..

By carefully designing your price tags and point-of-sale displays using certain colors and fonts, you can create a positive atmosphere in your store. that links your products to the season or a specific sales period. This synergy makes customers want to buy.

For example, the use of a printer lets you customize font and color to match popular, identifiable features of a season will give your buyers a "seasonal feeling".

Let's take the example of the festive season with the color red, also known as the "color that sells". Use it to multiply the impact of your messages during this period. By paying attention to the smallest details, such as the background colors and fonts on your price tags and point-of-sale displays, you can make your products more attractive to supermarket customers.

Getting to know your customers and what they're looking for during specific periods and events is a proven way toadapt and optimize your space to boost sales. In addition to meeting the needs of your customers, clear, direct and complementary price tags and point-of-sale displays can help to highlight the most attractive aspects of your products. This method is particularly effective during peak periods, when the volume of purchases increases. However, these principles are equally valid for other times of the year.

Don't forget: while certain product attributes may seem trivial from a store's point of view, highlighting them can actually enhance their appeal and provoke the desire to buy in customers. Add to this an overall understanding of how events and situations can influence the way people shop, and you should be armed to develop promotional strategies for supermarkets that will help you connect with your customers and entice them to buy.