How does the design of price cards influence the way customers perceive your store?

How do you make a good first impression with new customers who discover your store? The truth is, most people have already decided, within seconds of entering your store, whether or not they're ready to spend their money. In addition to good customer service and a clean, bright and welcoming interior, the design of your product price cards has a considerable impact on the impression customers have of your store. Simply put, price cards are an extension of your products themselves. Poorly designed price cards and shoddy materials give your store and stock a bad image, while effective cards focus on key selling points and provide buyers with useful information.. Just think of the visual merchandising in your favorite stores. Chances are they use effectively designed price cards that match the store's brand image to make a good impression on shoppers. In this article, we explore the link between price card design and how customers perceive your store, drawing important lessons from some of the best designs.

Every visual element used in your store contributes to the customer's overall impression of your store, including interior design choices, window displays and signage.. All these elements have the power to connect with shoppers and increase footfall and sales. Unfortunately, many stores fail to understand that price cards are an important part of this strategy to maximize the visual appeal of the store and its products.

By matching the design of your price cards to that of your store, you can enhance the customer experience by creating greater synergy between your different in-store marketing materials, indicating to customers that you have a strong brand consistency.

Good practices can be used to influence the type of environment you create for buyers. For example, you can use black-and-white price cards to match almost any theme or layout. However, you can also adapt your color choices according to the type of atmosphere you want to create, such as seasonal themes.

Price cards are perceived by customers as a direct message from the store. The message you convey will depend on your brand and your products, but by using customized styles such as handwritten fonts, you can create a stronger personal bond with your customers.

By simply writing carefully chosen messages in customized fonts to accompany your product names and descriptions, you can dramatically improve customers' impression of your store, which in turn improves sales.

Consumers with severe allergies don't just grab the first product they can get their hands on. Indeed, for people suffering from certain intolerances, buying food involves reading the entire description on the product's packaging to check whether it is safe to consume. Others with strict dietary preferences, such as vegans, will also perform this task on a regular basis.

Stores that use price cards to clearly inform shoppers of allergy-related information can boost customer confidence.You can also inform customers that a product does not contain certain ingredients. You can also inform customers that a product does not contain such ingredients by means of price cards bearing statements such as "Gluten-free", "Nut-free" or "Vegan".

Many food stores suffer from easily damaged displays made from poor-quality paper or laminated cards. While this method is relatively cheap and simple to use, these cards have poor durability and need to be replaced regularly after being washed or exposed to moisture. Baker & Cook", an artisan bakery and grocery store, had exactly this problem with their laminated point-of-sale displays, which deteriorated rapidly after being washed.

To solve this problem, "Baker & Cook" invested in a price card printer recommended specifically for the bakeries and pastry shops. This printer uses PVC materials and offers models with a matte finish and a choice of multiple colors, which are less likely to be damaged by water, enabling them to last much longer than previous card models.

By using this new method of producing price cards, the bakery was able to benefit from more durable and hygienic product display cards, which could be easily cleaned and maintained. In addition, they are now able to create displays that are more attractive, clearer and more consistent with the main brand image, to improve the overall customer experience.

In some environments, standard price cards are simply not adapted to the stringent requirements of brand image.. For example, the five-star Grand Hotel River Park, part of the Marriott Group's Luxury Collection, demands the highest quality customer experience at every level.

A new presentation card printer allowed them to easily customize the design. based on their brand, creating displays that perfectly complement the level of luxury and elegance their guests expect from their buffet service. It also enabled them to adapt displays in multiple languages and inform guests of important ingredients. For example, vegetarians were able to spot green cards, while certain allergy risks were highlighted for other customers.

As the Grand Hotel River Park has learned, price tags can be adapted to meet the high standards of the hospitality sectorwhere quality and consistency are paramount.

1. Combine effective color choices with clear designs that match your store brand
2. Use high-quality materials to improve durability and hygiene levels
3. Speak directly to customers to build a stronger bond

In a nutshell, the design of your store's price cards must fit in with your overall visual merchandising strategy to offer customers a positive experiencewhether they're regulars or newcomers. By putting these three fundamental strategies into practice, you'll be able to build better relationships with your customers, highlight the benefits of certain products and improve your store's overall brand image. As we've learned from artisan bakeries and luxury hotels, people are sensitive to how products and items are accompanied by visual aids. Regardless of your product offering or thematic choices, consider how you can improve your customers' perception of your store through effective price cards.