Price cards are an essential communication tool for selling products. Some would even say that price cards are the determining factor in whether a customer buys (or doesn't buy) your product. Whether you believe it or not, there's no doubt that a price card, along with other visual merchandising tools such as point-of-sale displays, have a major influence on customers' purchasing decisions.
With this in mind, will you know how to choose the best type and size of price card for your products to maximize their ability to attract buyers? If not, don't worry, we'll explain everything!
What are the different types of price cards?
Simple price cards display product names and prices
There are many different types of price card, but many supermarkets stick to simple models that display only the name and price of products. This is a tried-and-tested method that works in all types of retail environments, and is particularly effective in attracting price-conscious shoppers.
For a successful operation, make sure people can see your prices at a glance by giving them pride of place on the card template, using a larger font size or placing the actual price higher up on the card; this will be the first thing people see.
Price cards with promotional messages
You'll often see price cards that convey promotional messages in addition to essential product information. Many supermarkets use messages such as "homemade" or "#1 best seller" to encourage passing shoppers to pay closer attention to certain products.
By doing so, you can increase the potential of your price cards to influence your customers' purchasing decisions, leveraging the power of visual merchandising and POP to create a stronger bond with your customers.
Price cards using special layout templates
You may not have noticed, but price cards come in hundreds of different designs. Did you also know that they have a considerable effect on the overall atmosphere of your store?
When browsing so-called "trendy" or "too-cute" boutiques, the influence of unique price card designs is unmistakable. Whether it's rustic wooden price cards used in stores that want to create a natural, organic environment, or bright, colorful displays for quirky fashion boutiques, price cards are a great way to assert your store's brand and image.
You can easily adapt your price cards and point-of-sale displays to create the look and feel of your store.It's the perfect complement to your products to attract the attention of shoppers. And when in doubt, remember that the classic white-on-black price card design is a reliable choice for stores that want to convey an elegant, luxurious atmosphere.
What size should the price cards be?
Credit-card-sized price cards
Although the size of a price card can vary according to brand and product, one of the most commonly used sizes is close to that of a standard credit card. This format is approximately 85.6 mm by 54 mm.
It offers extensive possibilities for a basic layout, where key information can be balanced with supplemental advice on allergies and pricing. With a smaller format, your layout risks becoming too cluttered if you try to fit everything in.
There are no hard and fast rules here. If you find you can show off your products better with a smaller price card, there's nothing to stop you. You can also make an impression with large-format price cards. Just make sure you match your choices to specific products and your store's brand image.
Horizontal or vertical price cards
Include key product information, allergy markers and brand elements such as logos to attract your customers.
In addition to playing with the size of your price cards to achieve different effects, you can also choose a horizontal or vertical orientation. You may prefer this strategy if you feel that standard credit-card-sized price cards are too simple for the type of products you sell. Or maybe you simply want some variation to distinguish certain collections and ranges in your store.
If you allow for sufficient width and height, you can easily Include key product information, allergy marks and brand elements such as logos to entice your customers with a vertical price card.
How to choose the best price card for your store
Choose your price card layout to suit your brand and target audience
The style of your price cards should be based on your brand image and what you know about your customers.
Like all good marketing material, the design of your price cards is based on your brand image and what you know about your customers. Always approach your visual materials from the point of view of your target audience; think about what will appeal to them and entice them to buy your products.
There's no point in having beautiful price cards with bespoke illustrations if they don't entice people to buy. Similarly, if your brand embodies sophistication and luxury, basic price card templates won't work. It's best to make a strategic decision about your price cards based on your customer research data.
Take advantage of a printer for personalized price cards
The best way to implement our various tips and tricks for choosing the best price card designs for your store is to invest in your own customizable price card printer. Main reason: it will give you greater control over the exact look and content of your price cards.
If you already have a clear idea of the type of price card that's right for your store and your customers, you'll be able to make the most of it, a printer of customizable price cards will help you improve efficiency and qualityand you'll get results every time. Thanks to new technologies, it's easy to play around with all kinds of features such as layout, orientation, font size and graphic styles, to get price cards that suit every environment.
Ultimately, consumers are largely influenced by visual merchandising, displays, signage and price cards in the stores they enter. An effective price card strategy allows you to maximize your sales potential, improve your competitiveness and strengthen your brand image.