Rating, a well-known and appreciated tool
At present, the rating is becoming increasingly important in the field of food productsIn Europe, the Nutriscore is one of the best-known scores for consumers. In Europe, the Nutriscore is one of the best-known scores for consumers, visually identifying products with the best nutritional content.
But other scores are also appearing: product transformation scores, environmental impact scores, etc. They can be found directly on products or online via mobile applications.
In all cases, rating has very specific objectives:
- Offer a simple visual tool understanding,
- To provide consumers with a informed opinion on one or more criteria.
- And therefore facilitate their purchasing choices according to their tastes or convictions.
This figure clearly shows the interest shown in product ratings. Consumers are accustomed to this kind of information, and are on the lookout for scores that will help them to choose the products best suited to their needs.
But beyond the products sold in supermarkets, certain specific products are already habitual champions of ratings based on their own criteria:
- Wines,
- Cigars,
- Cafés,
- Oils...
The scores awarded most often offer a spotlight on information that is "invisible" to customersThey are therefore difficult to take into account when making a purchase when it is not possible to test or taste for oneself. They therefore make it possible to
- greater transparency thanks to scoring based on precise criteria,
- as well as a first level of information to help the consumer make a purchasing decision. This decision can be confirmed by the advice of the specialist retailer.
How about adopting a rating system for some of your products?
We'll give you a few ideas for use right after.
Rating, relevant to all your activities and products
If, as we have already shown, rating gives additional information about your products, it also sheds light on diversity of your offer This is because you'll often be offering several products from the same range, but with their own subtleties. So whether you're a butcher, baker, cheesemonger, grocer, wine merchant, tobacconist or fishmonger, scoring your products with stars or a grade can be interesting.
And the good thing about scores is thatadaptable to a wide range of uses and information :
- The power of taste
- Avis consommateur
- Competition score
- Product quality
- Acidity, tenderness, strength, intensity of flavour...
Here are a few examples:
Butchers, enhance the quality of your meats
To make meat selection easier for your customers, you can include two interesting criteria on your price tags:
- Meat fattening level Composed of 5 levels, ranging from 1 (very lean meat) to 5 (excessively fatty meat), it gives a quick idea of the quality of the meat, and therefore its suitability for certain dishes.
- Tender and soft 1, 2 or 3 stars indicate the expected level of tenderness for grilling and roasting, or the expected level of softness for simmering.
Cheesemakers, show your customers the diversity of your cheeses
You may offer several hundred cheese references in your store, and it's not always easy for your customers to find their way around. Adopting a rating system allows you to quickly include several selection criteria on your price labels:
- Aromatic intensity Bland, weak, medium, pronounced, strong, intense, powerful... Intensity varies from one cheese to another, but it can also vary from one product to another!
- The texture From a runny cheese to a very dry one. Why not indicate this? Some customers prefer cheeses that are more or less done.
- Awards Maybe some of your cheeses have been entered in competitions or consumer tests? Why not indicate the score you received if it adds value to your product?
Wine merchants, highlight the different characteristics of your wines
Choosing a wine is not always easy for novices. By rating your wines, your customers canobtain a first level of information in your cellar. You will then be able to direct them more easily into your SHOPPING TIPS.
For example, you can enter :
-
- The power of tannins
- If the wine is more or less fruity
- Its acidity on the palate
- The shelf life of a vin de garde
Grocers, showcase the quality and expertise of your products
Your business often offers a wide variety of products, each very different from the next. What characterizes them all, however, is that they are most often products of superior quality, sometimes rare. And for help your customers make the right choicethe rating of certain products is almost essential.
- For oils, a score can indicate fruit intensity, bitterness or mouthfeel.
- For coffee, you can specify intensity, or even choose to display certain SCA (Speciality Coffee Association) rating criteria.
- For chocolate, as for coffee, you can specify not only the intensity, but also the texture, more or less creamy or melting.
Civettes, rate your cigars directly on your price tags
Cigars are among the products that are usually rated on a number of criteria, enabling consumers to choose their purchases according to their tastes. You can then display these scores directly on your price labels, thanks in particular to the Edikio Price Tag software integrating a rating tool in the form of stars or circles. For example, you can base your rating on the system used by the magazine "Cigar Aficionado", with the following elements:
- The look
- The taste
- Smoke characteristics
- Overall impression
Bakers, help your customers make the right choice
You often have a wide range of bakery and pastry products, and you regularly offer new products? The rating enables you toprovide additional information on your products to help your customers make the right choice in store.
For example, you can :
- Note the strength of a flavor for an aperitif baguette with mild or very spicy chorizo.
- To indicate the acidity or sweetness of a pastry (lemon tart, strawberry, etc.).
Fishmongers, provide additional information about your products
As with meats, you can give your customers ratings for certain selection criteria to help them choose products suited to their tastes:
- Fat content to indicate lean, half-fat or fatty fish
- The difficulty of preparation Some fish will require more preparation before being eaten, which can also be a way of offering your customers the possibility of having them prepared by you for greater convenience.
- The power of taste A sardine or salmon may be more powerful in taste than a hake or pollack.
A rating tool integrated into Edikio Price Tag software
To make your life easier, the Edikio Price Tag software offers a simple, intuitive rating tool allows you to indicate a score directly on your price tags in just a few clicks. In the form of stars or circles, you choose the number to be displayed, then place the score optimally on your card design alongside other essential information such as price, product name or description.
This software is included in the all-in-one solutions Edikio Price Tag. Quelle que soit votre activité, Edikio Price Tag c’est 3 solutions tout-en-un : Access, Flex et Duplex, for every need. Each is composed of :
- A card printer
- Edikio Price Tag design software, including card templates and a bank of pictograms by profession
- Your first consumables.
Would you like to find out more about Edikio Price Tag?