Laura Todd showcases its expertise and the aesthetic appeal of its stores with the Edikio Price Tag labeling solution.

Founded in 1933 in the United States, Laura Todd, named after its creator, offers top-of-the-range homemade cookies. Established in Paris since 1985, the brand is expanding and multiplying its number of boutiques in the capital. In 2021, Laura Todd unveils a new brand identity that combines authenticity and modernity. This is accompanied by particular care in selecting the products that will make up the brand's future creations, with better sourced or even less sweet products, as well as a brand new boutique concept.

Since 2021, Laura Todd's Marketing and Sales teams have been using Edikio Price Tag to create and print labels for all the products offered in its 13 stores. The solution's strong point? Intuitive software designed entirely for retailers, enabling them to personalize their price tags from A to Z.

 "The use of our typography on labels reinforces our brand territory in stores," says Pascal Campourcy, President of Laura Todd.

In fact, thanks to Edikio Price Tag, the brand's new boutique concept adapts perfectly to price tags, enabling the brand to have the product name in the same font as that used on all Laura Todd communication media.

On the other hand, labels enable the brand to meet its commitment to transparency and customer requirements with regard to the products used in its cookies. They therefore clearly indicate :

• Cookie name
• The price
• Allergens
• The ingredients
• And where they come from

Belinda Lim, owner of the restaurant chain, noticed that locating the bottles ordered in the wine cellar was extremely time-consuming.

It decided to equip its main restaurant on the Sentosa Boardwalk with the Edikio Access plastic card printing solution for creating and printing price labels. The labels were placed in front of the bottles stored in the restaurant's wine cellar.

"These labels offer global uniformity to all our outlets."

Thanks to Edikio Price Tag, all 13 Laura Todd stores have identical, uniform labelling for the twenty or so products sold in each of them. For each new opening, a pack of 20 x 3 black labels printed in white is supplied by Laura Todd's head office to the staff on site, to display the prices of the cookies in the various display windows. The head office then creates labels for seasonal products and monthly creations. The customer experience is therefore the same whatever the store.

"It's made our lives easier, while improving the aesthetics of our stores.

Mr. Campourcy is completely convinced of the advantages that Edikio Price Tag offers his company and its teams, and would recommend it without hesitation for :

• Aesthetics
• Legibility
• Label durability
• And the creative autonomy they now enjoy.

In addition to in-store price tags, the head office also uses its Edikio Price Tag Flex to create personalized words for its customers' online orders. In this way, Laura Todd adds "that little something extra" to the shopping experience that contributes to the success of her brand!