The Oilerie promotes its brand on store shelves with Edikio Price Tag

The Oilerie, specialized food store founded in 2003 in Green Bay, Wisconsin, has inaugurated the concept of a specialized olive oil store in the United States. In this unique store, vats of olive oils and balsamic vinegars are arranged side by side, allowing customers to taste and compare the products. Once customers have chosen their preferred oil or vinegar, The Oilerie staff bottle the premium product, offering a unique customer experience.

The Oilerie’s innovative approach caught the attention of ABC’s Shark Tank, which invited owner Curt Campbell to appear on the show in 2014.

Campbell and his team had previously used labelling guns to display the prices of their products. The crude look of the labeling obtained with this traditional in-store tool no longer suited them. The Oilerie’s products are often given as gifts, or the gun’s labels did not match the elegant aesthetic desired by the owners.

“We felt that scratching the price tags off our products, not to mention the rest of the adhesive stuck on, was damaging our brand image,” explains Campbell.

Campbell discovered Edikio at a food trade show and was immediately won over. The company decided to purchase the Edikio Price Tag solution from Blanc Display Group, an authorized reseller of Edikio products.

The Oilerie has selected Edikio Price Tag Flex for the big quality and ease of use offered. The labeling produced by the printer reflects The Oilerie owners’ passion for exceptional quality products.

One of the assets that piqued Mr. Campbell’s interest was the exclusive Edikio Chalk font.

“We cultivate an image of a small European food store,” Campbell continues. “The Edikio Chalk font mimics chalk handwriting, which perfectly evokes the old-fashioned charm we’re looking for in our store.”

They have selected the Edikio Price Tag Flex, an ideal solution for printing a wide range of products. large volumes of cards in standard format (credit card format – 85.6 x 54 mm – 0.76 mm thick) or long format (150 x 50 mm – 0.50 mm thick). The company currently prints single-sided cards using the icons offered by the design software included with Edikio. She has chosen the standard white-on-black style to match the store’s aesthetic and atmosphere, but Edikio Flex will also allow her to print in color if she wishes.

The Edikio Price Tag Flex printer enabled The Oilerie to strengthen its brand image throughout the store, creating labels that she can be proud of and that are in harmony with her style. The software’s intuitive interface enabled the management team to start using the Edikio solution as soon as it was unpacked. After a very short learning phase, they started designing beautiful price labels using thegraphics wizard. The company has already produces 1,500 labels.

The Edikio Price Tag solution enables them to be flexible and organized Edikio’s comprehensive range of images, icons, label templates and sample item lists enables them to develop their labeling in line with expansion or new requirements. Edikio’s wide range of images, icons, label templates and sample item lists enables them to develop their labeling in line with the expansion or evolution of their product offering.