Enhance your brand image

Your price tags are necessarily consulted by your customers. Why not use them to promote your brand image?

Your customers are increasingly sensitive to the aesthetics of the stores they visit. Labeling your products is one of the levers that can help assert and promote the visual identity of your store or store.

Your price tags must meet a number of criteria, including :

• An adapted format the size and layout of your products. For example, large labels can obscure your products, while small labels can reduce the legibility of the information displayed.
• A rigid support Price tags: price tags must be able to withstand the rough handling to which they are subjected, so as not to crease or tear.
• A matte finish The lighting in stores and departments can make price labels difficult to read. Matte materials are preferable to glossy materials such as plastic-coated paper.
• Moisture resistance Water is the enemy of paper price labels. The impermeability offered by certain substrates, such as PVC, guarantees that the label installed in departments where moisture is present (such as the fishmonger's or cheese shop) will not fade.
• A smooth, flat surface In addition to being water-resistant, your labels must also be easy to clean, to lighten your daily chores. For fast maintenance, avoid price tags with gaps, perforations or irregularities.
• A clear presentation Labels need to be easily and harmoniously arranged in your stalls, thanks to suitable supports. The key is to find the right combination of label and support.

To highlight your brand image, your price tags need to match the quality of your store and products.

The label must enable your customers to read all the information on it quickly and easily:

• Adapt your content to your medium Price tags come in a variety of shapes and sizes (round, oval, rectangular or more fanciful). Choose the model you like, making sure that it can incorporate all the information your customers need in a clearly legible way.
• Prefer printed information to handwriting For all your printing needs: choose solutions that allow text and images to be printed directly onto labels.
• Handwriting has several shortcomings:
  • requires the constant presence of someone whose handwriting is regular, aesthetic and legible,
  • pen ink is prone to smudging and chalk to erasing.
• Direct label printing guarantees you :
  • quality and consistency,
  • a wide choice of fonts online or within dedicated label design software.
• Pay attention to the layout of your labels :
  • sufficiently ventilate the information displayed,
  • pay attention to the size of the text: your labels must be legible by your customers from your counter (sometimes 1 to 2 meters away).

The most beautiful label in the world won't serve your brand image if it's illegible!

To attract your customers' interest and stand out from your competitors, be innovative and creative!

Creating attractive price tags while applying your graphic charter: that's the winning combination!

To reinforce the professional appearance of your stalls, implement harmonized labeling between your different products or departments. To further enhance your brand image, go a step further by standardizing :

• store signage,
• your promotional materials (posters, flyers, business cards),
• your price tags,

and other communication tools for your store.

Edikio's all-in-one solutions offer everything you need to easily personalize and print price labels on plastic cards. They consist of :

With just a few clicks, you can generate fully personalized, attractive labels.

Don't delay! Discover all the advantages of Edikio solutions and strengthen your brand image!