The back of price tags: a secret weapon?

The surface area available on the back of price labels is ideally suited to displaying information for sales staff. By providing them with relevant data, retailers can significantly increase their sales.

Putting key information on the back of labels, such as product name, price and PLU code, saves time and speeds up product knowledge. Thanks to this optimized labeling, new employees are able to provide customers with relevant information from their very first day on the job, and close sales as a result.

Customers often have doubts about how to prepare a fresh product, making them reluctant to make a purchase. By displaying product preparation or cooking recommendations on the back of labels, sales staff can reassure customers and remove any objections to their purchase.

The information provided on the back of price labels can be a mine of information for sales staff, who can then guide the customer's choice of products:

• the most profitable Indicate the margin level of your products, for example with a symbol, to increase your revenues,
• the most affordable Identify promotions on the back of labels and offer them to your customers, especially those on a tight budget, to optimize your sales,
• at the end of life Sell your unsold stock by adding the date of manufacture to the back of your price tags.

You can then make the most of your price tags, tailor your offer to customer demand, and achieve maximum profitability.

The all-in-one solution Edikio Duplex automatically prints price labels on plastic cards on both sides. Intuitive, the solution includes professional software for managing product information and prices, enabling personalized, attractive labels to be issued in just a few clicks. Consumables are also included (black plastic cards and white printing ribbon) for immediate set-up.

Take advantage of the many benefits of Edikio Duplex, optimize your labeling and improve your efficiency!